Relevance

Relevance is a strategic and creative digital agency specialised in profiling and targeting Ultra-High-Net-Worth Individuals for the world's most exclusive brands and companies.

Monaco, Monaco
Founded: 2008
Staff: 48
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Skills
SEO
Digital
Digital & Social
Digital / Web
Digital advertising
Branding
Web
Search
Social Media
social media advertising

and 11 more

Clients
Fraser Yachts
NETJETS
Supercar Experiences
John Taylor
Nobiskrug
Artichoke
YPI
St. Tropez House
209 Mare
monacair

and 1 more

Sector Experience
Luxury
yachting
Aviation
real estate
Fashion and Beauty
Fashion Retail
Ecommerce
Government
Travel and Leisure
NGO

and 2 more

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Keyword Optimisation and Lead Generation for Hip Chalets

by Laura Bataille

THE CHALLENGE

Hip Chalets is one of the coolest chalet operators in the French Alps renting some of the most select rentals in the most select resorts: Courchevel, Chamonix, Meribel, Val d’Isere, Verbier…Hip Chalets run by uber cool pro-skier Jamie Strachan & pro-climber wife Julia, wanted their beautiful chalets to be visible on search when people searched for them on Google and other Search Engines.

THE SOLUTION

Relevance used a two-phase approach to lift Hip Chalets and sister company Hip Chalets Ibiza to the top of the first page of Google for the most relevant and heavily competitive keywords using an on page and off page strategy. Relevance also started lead generation project for Hip Chalets using SEO, PPC, and social media working with Jamie and Julia to target HNWIs and UHNWIs to rent chalet holidays in the most perfect destinations. Relevance produced content for Hip for their blog and for external publications. A partnership with Carlton International was arranged.

THE RESULTS

• +62% - Organic sessions

• 2,558 - Website visitors

• 15 - Top 10 keywords

Tags

Keyword Research
lead generation
SEO
PPC
social media

Clients

Hip Chalets