Relevance

Relevance is a strategic and creative digital agency specialised in profiling and targeting Ultra-High-Net-Worth Individuals for the world's most exclusive brands and companies.

Monaco, Monaco
Founded: 2008
Staff: 48
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Skills
SEO
Digital
Digital & Social
Digital / Web
Digital advertising
Branding
Web
Search
Social Media
social media advertising

and 11 more

Clients
Fraser Yachts
NETJETS
Supercar Experiences
John Taylor
Nobiskrug
Artichoke
YPI
St. Tropez House
209 Mare
monacair

and 1 more

Sector Experience
Luxury
yachting
Aviation
real estate
Fashion and Beauty
Fashion Retail
Ecommerce
Government
Travel and Leisure
NGO

and 2 more

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HNWI Targeting for Savills

by Laura Bataille

THE CHALLENGE

Bring prime real estate rentals throughout the Alps and French Riviera in front of the brand’s desired target audiences to ensure supply was met with demand during peak summer months.

THE SOLUTION

Relevance developed a 6-month strategy using Facebook lead acquisition and PPC using ultra-targeted funnel techniques to ensure that the right information was presented to UHNWIs at the right time. We took into account seasonality effects to provide an engaging and effective connection leading to action.

THE RESULTS

  • 33 - Facebook leads
  • €90 - cost per lead
  • +165% - increase in paid visitors
  • 51 - PPC conversions

Tags

social media advertising
PPC
ppc strategy
Facebook Advertising

Clients

Savills