Relevance
Relevance is a strategic and creative digital agency specialised in profiling and targeting Ultra-High-Net-Worth Individuals for the world's most exclusive brands and companies.
Full Service Digital Marketing for St Tropez House
THE CHALLENGE
Promote the most exclusive properties of the St Tropez House portfolio to multilingual UHNWI to increase inbound enquiries and improve conversion to sale.
THE SOLUTION
We started with a high-net-worth-centric SEO strategy to drive inbound enquiries using creative blog content. We supported this with CRM integration to manage and automate the customer journey. We brought the villas to life with organic social content including drone video, 360° walkarounds, films and cut-downs. Exposure was amplified by influencers, display ads and paid social, topped off with traditional PR.
THE RESULTS
- +75% - Increase in organic search traffic+100% - Increase in sales year-on-year
- Coverage - Vogue, Forbes, FT & Die Welt