Relevance

Relevance is a strategic and creative digital agency specialised in profiling and targeting Ultra-High-Net-Worth Individuals for the world's most exclusive brands and companies.

Monaco, Monaco
Founded: 2008
Staff: 48
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Skills
SEO
Digital
Digital & Social
Digital / Web
Digital advertising
Branding
Web
Search
Social Media
social media advertising

and 11 more

Clients
Fraser Yachts
NETJETS
Supercar Experiences
John Taylor
Nobiskrug
Artichoke
YPI
St. Tropez House
209 Mare
monacair

and 1 more

Sector Experience
Luxury
yachting
Aviation
real estate
Fashion and Beauty
Fashion Retail
Ecommerce
Government
Travel and Leisure
NGO

and 2 more

Less

Full Service Digital Marketing for St Tropez House

by Laura Bataille

THE CHALLENGE

Promote the most exclusive properties of the St Tropez House portfolio to multilingual UHNWI to increase inbound enquiries and improve conversion to sale.

THE SOLUTION

We started with a high-net-worth-centric SEO strategy to drive inbound enquiries using creative blog content. We supported this with CRM integration to manage and automate the customer journey. We brought the villas to life with organic social content including drone video, 360° walkarounds, films and cut-downs. Exposure was amplified by influencers, display ads and paid social, topped off with traditional PR.

THE RESULTS

  • +75% - Increase in organic search traffic+100% - Increase in sales year-on-year
  • Coverage - Vogue, Forbes, FT & Die Welt

Tags

Influencer Marketing
SEO
social media
Digital PR
PPC
digital strategy
Video Campaign

Clients

St Tropez House