Relevance

Relevance is a strategic and creative digital agency specialised in profiling and targeting Ultra-High-Net-Worth Individuals for the world's most exclusive brands and companies.

Monaco, Monaco
Founded: 2008
Staff: 48
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Skills
SEO
Digital
Digital & Social
Digital / Web
Digital advertising
Branding
Web
Search
Social Media
social media advertising

and 11 more

Clients
Fraser Yachts
NETJETS
Supercar Experiences
John Taylor
Nobiskrug
Artichoke
YPI
St. Tropez House
209 Mare
monacair

and 1 more

Sector Experience
Luxury
yachting
Aviation
real estate
Fashion and Beauty
Fashion Retail
Ecommerce
Government
Travel and Leisure
NGO

and 2 more

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Attracting HNWIs Online for Artichoke

by Laura Bataille

THE CHALLENGE

Raise awareness, increase traffic, followers and leads among HNW audiences who are emotionally open to ‘creating future heritage’ through time-honoured interior renovations starting from £250k.

THE SOLUTION

To attract and retain qualified traffic we started with intelligent persona research leading into an SEO audit, website fixes and user-centric content creation. Pixels powered hyper-targeted display and social ads amplifying the message to B2B and B2C audiences. We also provided social media playbooks, tools and training for Artichoke to achieve best practice.

THE RESULTS

  • +62% - yoy web sessions
  • +85% - yoy contact form submissions
  • +130% - yoy Instagram followers
  • 1.64m - Organic search impressions
  • +841% - Instagram profile impressions

Tags

SEO
social media
Instagram

Clients

Artichoke