SuperBreak search panel redesign leads to increase in Revenue
SuperBreak, the short break specialists, were looking to improve the customer journey by simplifying the holiday search panel. They were keen to ensure the search panel was made clearer for users to interact with. The aim was for users to find it simple to find their desired break, thereby increasing bookings and revenue.
SuperBreak worked with the RedEye Conversion Rate Optimisation team to implement A/B testing on the search panel. This test had a two-stage approach, the hypothesis of the first test was that changes to the search panel would increase the number of people completing the form, ultimately leading to more bookings.
Working with RedEye’s CRO Consultants and in-house designers, a test was created that introduced a single line search bar with tabs to navigate between the different products on offer. Icons were introduced within the form fields to make it easier for users to see at a glance what information is required in each field, the ‘number of guests’ field selection was also condensed into one button. These changes helped to reduce the overall size of the navigation and make it simpler for users to interact with and make their break selection with greater ease.
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