PSP Go! Animation

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When Sony had completed development of the new PSP Go! accessories, they were looking for a highly innovative way of communicating the benefits of them at an interactive level

Working with agency Glue Isobar we produced a showcase of animations for a digital campaign.

We created 3D robots, giving each of them their own unique personality and uniquely animated story. We breathed life into the robots, enabling them to entice and engage with the user without speech and through body movement alone.

The result was an award winning campaign which helped make the PSP Go! website innovative and unique. All of the online content was entirely computer generated by our team to communicate the features and benefits through imagination and playful character animation.