LG Borderless Television

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When LG had completed development of the world’s first borderless TV (effectively a piece of glass that hangs on your wall) they were looking for a highly innovative way of communicating features and the benefits of TV online

Working with LG’s agency Publicis we developed a virtual borderless 3D world, inhabited by three tribes of characters, each representing the unique features of the TV’s technology.

The result was an award winning microsite that sits within LG’s main website. All of the content including the photo real presentation of the TV itself was entirely computer generated by our team to communicate the features and benefits through an imaginative storyline and playful character animation.

We are extremely pleased that our borderless world won the award for "Best Digital Design" at the Roses Design Awards 2010.

http://www.realtimeuk.com/projects/view/lg-borderless-television