Fiat Virtual Showroom

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With the help of leading agency AKQA, our team worked with Fiat UK to create a virtual car showroom, enabling customers to see every aspect of Fiat cars with a 360 degree view

The showroom is set on the top of the famous Lingotto test track in Turin, and all you need to do to visit the glass-roofed sales floor is to have internet access. New customers are able to create their dream car by choosing the model, colour specification, interior options and then see an animation of the specific model they have configured before booking a test drive at their nearest Fiat garage.