CG content for Crown Paints

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We were appointed by digital communications agency Code Computerlove to produce CG content for the new Crown Paints website

Crown and Code’s objective was to create a room visualisation tool that was far more advanced, interactive and immersive than previous photographic versions.The solution developed by RealtimeUK was one single panoramic render with a number of different layers for changing the colours. This lighting technique is used in print imagery and cinematic movies, but not usually for web-based interactive visualisation tools. The technique encompassed bouncing colour and reflecting light from glossy surfaces and mirrors to achieve high levels of realism – delivering photo real quality without incurring the cost of re-decorating a studio set.

Code Computerlove were delighted with the final results and the assistance provided by RealtimeUK throughout the development of this visualisation tool. Crown Paints were equally impressed; we had perfectly recreated the interior designs, atmosphere and visual quality they required