RBL Brand Agency

The insight, ideas and impact to create powerful brands that realise bold ambitions. An award-winning branding agency in Leamington Spa, Warwickshire.

Leamington Spa, United Kingdom
Founded: 2004
Staff: 15
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Skills

Brand Strategy
Branding
Brand Campaigns
Brand Content
Brand Identity
Brand Research
Clients
University of Warwick
NFU
CABE
AC Lloyd
Active Care Group
Amcor
Birmingham 2022
Birmingham City Council
British Olympic Association
Commonwealth Games Federation

and 11 more

Sector Experience

Education
Sport
Charity
Engineering
Utilities
Innovation
Manufacturing
Packaging
Business to Business
Membership Organisations
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A new name and identity to mark the start of a new journey

by Karen Newbold

Following years of declining membership Motorsport UK, formerly the Motor Sports Association (MSA), were looking to transition from a traditional and governance-led association to a modern, membership-focused champion for the sport.

Together, we put members back at the heart of Motorsport UK through a bold strategic positioning and dynamic brand identity.

Insight
Although motorsport in the UK is a success story, grass-roots members who contest the bulk of the sport often feel overshadowed by a small number of high-profile, elite professionals. This new strategy aims to build a stronger, more vibrant community across the whole of motorsport in the UK by putting the focus back on members.

Ideas
We wanted to create a brand that could inspire and bring together people from all walks of life who share a deep passion for cars, speed, sport and the extraordinary, adrenaline-fuelled fun that can be had on four wheels!

By tapping into the bold vernacular of motorsport design over the last five decades to create a brand look and feel that brings to life the passion of the motorsport community, rbl were able to unite members, channel their pride in the UK’s shared motorsport heritage and harness their power to fuel the sport.

Impact
The new brand identity has been rolled out across Motorsport UK’s digital properties, member communications and event experiences. As part of a wider programme the brand has helped to transform the fortunes of Motorsport UK.

Tags

B2C Brand Strategy
Branding Design
Print Design

Clients

Motorsport UK