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After weeks of planning, the 5th & 6th December saw the #RWBStyleInsider ‘Style Search’ event take place at Resorts World Birmingham, to coincide with the Clothes Show Live at the NEC

As well as a competition to find the Resorts most stylish person, the weekend featured Fashion Shows, Style Advice, Gift Guides, Beauty Demonstrations and lots of offers and promotions for Guests at the Resort to enjoy. Exclusive Style Insider cocktails courtesy of New York inspired bar and lounge High Line were served in Winser London.

The activities took place around the Resorts Retail Activation Pod supported by the Resorts World Angels spreading the word about what was happening over the two day event.

The fashion shows were compered by our very own Angel and Holly, and showcased casual and evening wear from the Resorts outlet stores selected with Stylist Elizabeth Stephenson. Our gorgeous models Sharon, Samuel, Georgia, Finn, Louise and Lewis were all from Alan Sharman Agency. Their hair and make-up was styled by Jessica Wigley and music throughout the weekend was provided by DJ Micky B.

We arranged for our favourite fashion & lifestyle blogger and photographer ‘Lucie Loves’ to capture the most stylish guests on camera for the ‘Style Search’ in conjunction with Style Birmingham magazine. Lucie also had her own photos taken by world-renowned light graffiti artist, Sola.

At the end of the weekend Lauren Marklew was chosen as the most stylish guest, for her effortless, urban chic. Lauren will receive an amazing Resorts World Birmingham prize package worth £2,000 and the ‘money can’t buy’ opportunity to appear in the spring issue of Style Birmingham magazine.

The event was hard work but lots of fun and most importantly it was a roaring success! The Resort was buzzing, the retailers were busy and the restaurants were full – a winning weekend all round!