Duck and Cover SS16 Launch

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We recently completed the launch of the new Spring Summer 16 collection for our menswear client Duck and Cover

We worked closely with the Duck and Cover team pre and post-launch to deliver all aspects of marketing required for the launch of a new season fashion collection.

We organised the SS16 shoot in East London, back in June 2015, and all of the photography has been used to promote the new products across a range of platforms.

Our Social team built anticipation and excitement in the run up to launch on Twitter, Facebook and Instagram by sharing previews and teasers.

The ecommerce site we developed and implemented last year for the brand was updated on launch day with new season lifestyle images, as well as fresh web banners and content.

We also produced a number of items for instore POS which can be seen in many of the Duck and Cover outlets.

Since the SS16 launch we have continued to support the new season with weekly emails and engaging social posts – keep an eye out for them!

Our work for AW16 is well underway and we look forward to sharing it with you all soon.