Duck and Cover BTS SS16

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The SS16 Duck and Cover shoot took us to the cool London Fields in East London, back in June 2015

Another early start, our team descended on The Laundry Building – an underground events space popular for club nights run by Live Nation and the filming of music videos and TV ads, Mary J Blige and Guinness being amongst them!

Working with two distinct (and very energetic) models, our stylist Kitty and photographer Gobinder, the look and feel of the collection came together over the course of the day – the location providing the perfect backdrop for the looks we’d selected with its gritty, industrial feel.

Here’s a behind the scenes look at the shoot day and a sneak preview of the upcoming Duck and Cover Spring/Summer ‘16 Collection. The new collection comprises a mix of distinctive jackets, knits, sweats and tees, all with the classic Duck and Cover engineered detail. Look out for the distinct 90’s aesthetic, colour and pattern clashes with a very acid 80’s feel, sportswear made for summer and additional inspiration from track and field.

As ever, a huge thank you to the entire team behind the shoot – keep your eyes peeled for the next one…

The Duck and Cover SS16 collection will be online and in-stores from mid-February 2016.