Rascal

London, United Kingdom
Founded: 2016
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Skills
Online Marketing
Online/Digital
Web Design
Branding/Identity
Design
Graphic Design
Digital/Web
Social Media
Advertising & Media
Online Video

and 27 more

Clients

Unilever
Microsoft
O2
RFU
Gymshark
Knorr
STRIPPD
Sector Experience
Business to Business
Charity
Education
Financial
Food & Drink
IT
Media
Professional Services
Retail
Sport

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O2: Rascal gets the nation talking with new Tracks App

Getting the nation talking by voting for the No 1 track of all time.

O2 Tracks is an app that gives users nonstop access to The Official Top 40 on their phone without streaming. To support the TV and print work, we created an online campaign to start a social debate that asked the nation to vote for their ultimate top 40 singles since the charts began.

See the whole project here >

The Site

O2 Tracks is a responsive, interactive showcase site for their UK Top 40 app, O2 Tracks. Users are able to experience the app through an emulator and are able to vote for their Ultimate Top 40 track. Using an Apache Solr powered search, users can find and listen to 30 second samples of any track before they vote.

TV Ad

A national TV ad was created to promote the app further, featuring the Brit award winning artist Emile Sande.

Digital Ads

Using an emulator of the app we invited our audience to interact and play songs direct from our rich media banner advertising and digi 6 sheets in shopping centres. This worked as a hook to direct users to download the app or visit the O2 Tracks website.

Tags

Marketing
website
Interactive
app
website design
web development
content management
digital marketing
website development
Video
Content Marketing
TV advertising
Advertising & Media
Mobile App Development
TV & Radio Production
Tv/Film Production
Online Video
TV Advert
Content Creation
UX
Content
O2
Branded Content
Mobile App Design
ooh
UX / UI Design
DOOH
Web design
video production
Graphic Design
design
digital
advertising

Clients

O2