Rascal

London, United Kingdom
Founded: 2016
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Skills
Online Marketing
Online/Digital
Web Design
Branding/Identity
Design
Graphic Design
Digital/Web
Social Media
Advertising & Media
Online Video

and 27 more

Clients

Unilever
Microsoft
O2
RFU
Gymshark
Knorr
STRIPPD
Sector Experience
Business to Business
Charity
Education
Financial
Food & Drink
IT
Media
Professional Services
Retail
Sport

and 6 more

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The Hunger Games Interactive

The UK’s first commercial use of gesture control to launch The Hunger Games film.

Based on the futuristic setting for the film we utilised gender recognition, proximity sensing, facial tracking and augmented reality to create an interactive experience that allowed fans to access exclusive content from the film.

THE TECH The digi 6 sheets used built in cameras to scan the user. This allowed us to create a Hunger Games iD card featuring their photo, age and gender that granted them access to the exclusive film content.

A UK FIRST Enabling users to navigate the digital screen using purely gesture control was the first commercial use of the technology in the UK. Plus it was pretty cool and fit perfectly with the futuristic setting of the film.

To view this project and more, click here >

Tags

Interactive
User Experience Design
digital marketing
Video
Online/Digital
Tv/Film Production
Online Video
UX
virtual reality
UX / UI Design
DOOH
video production
digital
advertising

Clients

Microsoft