Pot Noodle: Stir Up Your Future
The Brief: With youth unemployment on the rise, Pot Noodle have made it their mission to Stir Up The Futures of 16-24 year olds by offering paid internship opportunities in 7 exciting sectors: music, film, gaming, tech, sport, fashion and publishing.
The Response: To support the launch of PotNoodleInternships.com - a platform offering advice, insights and 150+ paid internship opportunities - we created a Virtual Careers Fair streamed live on Twitch, boosting awareness and sign-ups amongst Pot Noodle’s target audience.
During the live stream, each hour featured fun content, guests and interactive Q&As related to one of Pot Noodle’s 7 passion points - music, film, gaming, tech, sport, fashion and publishing.
For each segment viewers had the opportunity to win prizes by scanning an on screen QR code, directing back to PotNoodleInternships.com.
The Outcome: The virtual careers fair reached 9.6k live viewers, 21.4k visits to PotNoodleInternships.com during the stream and 717.5k overall reach.