RY launches redesigned GSK website to mark a bold new future

GSK has a new global website built by RY’s digital team.

The launch comes as GSK separates its consumer healthcare business to become fully focused on biopharma innovation. Going forward, the company will increase its emphasis on R&D and advanced technologies with a new purpose: to unite science, technology and talent to get ahead of disease together.

Ahead of this change, GSK needed a website that would both reflect this bold new direction and bring to life a new brand identity – so it came to us.

Working hand-in-hand with GSK we designed a new, category-defining website. Built using agile principles and a process that saw us manage contributions from more than 150 GSK stakeholders, the new gsk.com delivers fluid, dynamic experiences for a diverse range of global audiences. The living, breathing site informs and engages audiences through movement, echoing GSK’s constantly evolving, forward-looking and increasingly digitised nature.

Paired with the vibrant new visual identity, a seamless new user experience captures the warmth and energy inherent to both the organisation and the healthcare sector itself. The site delivers a pared-back, immersive and Netflix-style approach to content that conveys the collaborative intent behind GSK’s ‘Ahead together’ strategy.

Alex Saunders, Head, Global Digital Communications at GSK, said: “A new era has begun for GSK and we needed a corporate website that lived and breathed our purpose, confirmed our focus on innovation and advanced technologies, and delivered an experience which models our new culture. RY led us through an agile process, managing huge complexity and input from more than 150 stakeholders. I’m delighted with the site we have delivered together.

The new GSK.com reflects the future of GSK. The design and user experience has been intelligently and creatively put together to give a feel for our renewed strategy, our culture and the power of our purpose in action. I’m excited about the work we can now do together with RY to tell our story in new and innovative ways over the long-term.”

George Butler, Digital Director at RY said: ‘From the get-go it was clear how much GSK wanted to make a statement with a new, purpose-led site that lived up to its leadership on innovation, R&D and advanced sciences - we immediately understood the importance of the project to the future of business. We’re proud to have been part of creating a site that we believe leads the sector, will appeal to world class talent and befits an organisation at the cutting edge of science and technology that is bringing people together to make life-changing discoveries. It was a privilege to work with the whole GSK team and other partners to deliver it.’