Radley Yeldar

Radley Yeldar is an award-winning, independent, London and Birmingham-based creative consultancy helping to create a world that believes in business.

London, United Kingdom
Founded: 1986
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Skills
digital strategy
Brand Identity
content strategy
reporting
Insight
Experience Design
employee engagement
Brand platform
Ecosystems
Guardianship

and 6 more

Clients
Shell
Vodafone
GSK
Costain
Fairtrade
Cargill
Lloyds Banking Group
Arm
UK Home Office
Coca-Cola HBC

and 11 more

Sector Experience

Film Production
brand identity design
Digital
Sustainability Reporting
Employee Engagement
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Uniting a global workforce

by Radley Yeldar

Challenge

The world leader in high-quality products, LVMH has deployed a business model marked by dynamic growth since its creation in 1987. But it was now facing a period of unprecedented change. From a new generation of clients and employees, to the digital transformation of retail, the company was feeling the pressure to stay at the forefront. Our task was to help navigate this challenge and instil a joint sense of identity and understanding throughout the organisation.

Approach

Our approach was designed around which actions and behaviours employees thought made LVMH great and were inherent in ‘Being LVMH’. Built on a foundation of employee engagement exercises and refined through workshops, we used a variety of materials packaged together in a toolkit– from posters, postcards, presentations, films, HTML emails, online surveys and more – to help us achieve our aim.

Results

The response to the project was overwhelming. From an initial target of holding 20 workshops for 400 participants, the final figure was more than 70 workshops and 1,680 participants in 21 cities globally. The online experience contributed a further 22,963 respondents (78% uptake) and 36,000 unique ideas for synthesis. Ultimately, we identified core actions and behaviours that united employees, providing a joint sense of what it means to be LVMH.

Tags

Reporting
Report Design

Clients

LVMH