Radley Yeldar

Radley Yeldar is an award-winning, independent, London and Birmingham-based creative consultancy helping to create a world that believes in business.

London, United Kingdom
Founded: 1986
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Skills
digital strategy
Brand Identity
content strategy
reporting
Insight
Experience Design
employee engagement
Brand platform
Ecosystems
Guardianship

and 6 more

Clients
Shell
Vodafone
GSK
Costain
Fairtrade
Cargill
Lloyds Banking Group
Arm
UK Home Office
Coca-Cola HBC

and 11 more

Sector Experience

Film Production
brand identity design
Digital
Sustainability Reporting
Employee Engagement
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GSK Vaccines | Global Health Malaria

by Radley Yeldar

Helping showcase the positive scientific work being carried out to combat one of the biggest global health challenges.

Challenge

GSK approached us to create a film to show how it is working to combat one of the biggest global health challenges of the 21st century, Malaria. As part of GSK’s Global Health Initiative, this film was required to reinforce a message about positive collaboration and scientific progress. It also needed to showcase that GSK and its partners are using scientific expertise to save millions of young lives in developing countries.

Approach


We worked closely with Dr Neyoke Otsyula, who had a strong involvement in the development of the Malaria vaccine and the trial. She tells us scope of the problem, the impact and the process of developing a vaccine. This was particularly poignant for her as both herself and her daughter have previously contracted the disease. The honest, intimate and emotive film tells a powerful story through authentic messages about positive collaboration and scientific progress.

Results

The film was launched internally during Global Health Week in November and has received excellent feedback so far. It was also shortlisted as a Finalist at the New York Festivals TV & Film awards for Corporate Image, Employee Engagement.

Tags

Film
Healthcare
production

Clients

GSK