Propellernet appointed by Superdry as retained Digital PR agency

Digital growth specialist, Propellernet has been appointed by Superdry as their retained Digital PR agency following a competitive pitch

Propellernet is tasked with executing creative campaigns that support Superdry’s brand messaging, whilst building high-quality links that will accelerate digital growth across multiple markets. The agency was appointed not solely on its strong Digital PR credentials, working with the likes of PureGym, Uswitch and Boomin, but also based on shared values.

Superdry’s ambition to become the most sustainable listed global fashion brand by 2030 is matched by Propellernet’s radical climate action which formed an integral part of its B Corp certification earlier in 2021.

“We’re excited to partner with Superdry to help them achieve their SEO growth targets whilst leaving a positive environmental legacy”, said Propellernet MD, Sam Zindel. “We are increasingly working with brands that share our ambition to grow business sustainably and Superdry are 100% on this path in an industry that is looking for leadership on net zero.”

“Propellernet understood our mission, and its intricacies from our first conversation,” said Faye Watt, Superdry PLC SEO Manager. “Their ability to take all that encompasses our brand and bring it to life in targeted Digital PR campaigns that they can measure using a suite of innovative tools sets them apart from the competition. With this, they bring stacks of energy and passion to their approach and, as a team, we very much look forward to working with them moving forwards.”

To celebrate the new partnership, Propellernet has planted 1,000 trees for Superdry in the digital agency's reforestation projects in Madagascar and Mozambique.