“We started working with Propellernet in May 2019 for SEO and digital PR before expanding into content
When we started working with PureGym, they were already a market-leading brand with excellent visibility. Despite this, we were still able to drive incredible results as a result of our unique, detailed and thorough insight and research process, which fed into all other aspects of our work.
The Challenge
To improve rankings, drive relevant non-member traffic and new member sign-ups to a brand that was already leading the market.
The Approach
We launched a strategy honing in on ‘non-gym goers’ to appeal to potential new customers. Extensive keyword research and online behavioural analysis using Search Listening helped us to understand the purchase journey and define audience segments. Our focussed content and PR campaigns targeted these segments and drove visibility. We completed a plan of site-wide technical optimisations to maximise visibility for keywords that were influential for non-brand gym sign-ups
Results
- 25% increase in membership sign-ups
- 12% increase in 1st place SERP positions
- 5.6% overall visibility increase