Propeller hires Mary Cirincione as Vice President, U.S.

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-Former Getty Images Head of North American PR will lead Propeller’s U

-Former Getty Images Head of North American PR will lead Propeller’s U.S. operations from New York as agency targets growth in media, advertising, retail and tech sectors-

New York, January 17th 2022 – Propeller Group, a PR Week Top 10 UK B2B Agency, has made its first full-time hire in the U.S. market as it targets further global expansion in 2022. Mary Cirincione joins as Vice President, U.S., and will be responsible for driving strategy, service delivery and revenue growth across Propeller’s growing stateside client base.

Mary Cirincione was previously Head of North American PR for Getty Images and led B2B and B2C public relations strategies for the business. Prior to this, Mary worked as a journalist and a strategic communications expert for various PR and federal agencies.

Propeller specializes in providing PR, content and business development services for companies in the media, advertising, retail and related technology sectors. In the last 12 months, Propeller has doubled its U.S. fee income with many of its clients looking for a joined-up approach to UK and U.S. comms activity. Propeller’s U.S. client roster includes digital marketing agency Croud; global branding agency Superunion; digital audio advertising platform AdsWizz; and global marketing research and effectiveness company, System1.

Kieran Kent, Managing Director of Propeller Group, said, “We’ve continued to see increased demand from our international clients this year for combined UK and U.S. briefs as companies look to centralize strategy, messaging and content creation from a central hub, while still benefiting from local market insights and campaign execution.”

“We’re really excited about Mary joining Propeller to head up our U.S. operations. Mary’s experience working with creative shops, digital agencies and tech platforms, combined with her U.S. market knowledge and industry connections will enable us to further expand our international offer and drive revenue growth in this market.”

Propeller’s new Vice President, U.S., Mary Cirincione said, “I'm thrilled to be joining the Propeller team as they seek to grow their U.S. presence and establish the next generation of B2B thought leaders, both stateside and abroad. Together, I know that we will continue to drive impactful PR strategies for the world's leading creative, tech and retail companies, building awareness and creating tangible results.”