Shaping your future for reputation and growth PR l Content l Business Development
This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more
Propeller becomes a HubSpot Gold Partner to drive client success
March 30, 2022
“Hubspot has been a key foundation to our tool stack for a few years now and has helped to shape our Account Based Marketing (ABM) offer. It enables us to join up outbound and inbound activity to provide measurable success for our clients at each stage of the pipeline.” - Jody Osman, Group Director of Growth at Propeller Group
HubSpot is the go-to inbound marketing platform. It combines all of the modern digital marketing tools - including customer relationship management (CRM), social media management and automated email marketing - into a single, easy to use interface.
Digital marketers are constantly searching for ways to optimise their marketing activities and growth hack their businesses. This requires the latest technology - and a keen understanding of all available resources.
Propeller is thrilled to announce that it has recently become a HubSpot Gold Solutions Partner - this is recognition of our commitment and investment to get the most out of the platform for our clients. HubSpot enables us to deliver highly effective marketing and business development programmes - and track the results of all our activity.
But what does this actually mean for our clients?
HubSpot - What are the benefits?
HubSpot’s Partner Program features a number of tiers - but only the elite business development (BD) agencies achieve Gold Partner status.
There are a number of perks which come with this title:
Access to more than 1000 integrations - which help create more revenue streams
Improved visibility - the HubSpot Solutions Directory features over 135,000 global consumers
Enhanced technical support - so that you can effectively utilise the HubSpot platform
HubSpot’s additional metrics - which are both measurable and trackable - allow businesses to develop a clear overview of campaign performance. Identifying the content that resonates well with audiences - and which areas need improving - is vital for long-term growth.
The ability to see the user journey from start to finish is invaluable. It does not matter whether you are trying to measure performance levels of blogs, social media, reports or PPC campaigns - understanding your target audience’s behaviour is paramount. This drives better communication across the board.
Propeller - as a HubSpot Gold Solutions Partner - can not only help you grow your client base. We can ensure that you secure wins for existing clients on a regular basis.
How can we help?
Propeller’s offering is unique. Our ABM approach - combining sales and marketing - sets us apart from the rest of the competition.
Visualising the user journey - and understanding the content that effectively engages your target audience - is crucial. Propeller can help enhance your communication, ensuring that your contact with prospects remains relevant.
Collaborating with Propeller provides access to two specialist HubSpot features:
Marketing Hub Pro
Sales Hub Pro
Marketing Hub Pro
This tool enables your BD team to drive Marketing Qualified Leads (MQLs). You can identify target audience contacts - that opt in through your marketing content - and develop relationships with them.
Sales Hub Pro
This CRM software ensures that your data remains organised - allowing you to close deals at a rapid pace. Delivering tailored outreach at scale and measuring success at each point of the sales funnel is key.
We’re here to help
Investing in HubSpot can transform - and improve - your inbound marketing techniques. Propeller’s newfound status as HubSpot Gold Partners can unlock the door to successful digital marketing. Our team will discuss reasonable goals and KPIs to work towards - and help optimise campaigns to improve your ROI.
Are you curious to learn how Propeller’s ABM approach can enhance your marketing activities? We would be happy to answer any questions you may have - feel free to get in touch today.