Immediate Media Co. appoints Propeller Group

Listen to article

Immediate Media Co

, the special interest content and platform company, whose market-leading brands include Radio Times and BBC Good Food, have appointed media, advertising and technology PR agency Propeller Group to help grow its profile and reputation as one of the largest and fastest growing consumer media companies in the UK.

Propeller will be working with Immediate to increase its profile in business and trade sectors across the key sectors it operates in.

Duncan Tickell, Chief Revenue Officer at Immediate said: “As we approach our tenth anniversary, we want to further articulate and amplify our transformation from heritage publisher to fast growing, multi-platform media company. Our strategic focus on special interest markets, helping everyone get more out of doing the things they love, combined with our vibrant, people-focused culture has helped drive recent success.

We believe that the team at Propeller will help us to deliver this message home to brands, agencies and talent as part of our ambitious strategic growth plans.”

Rose Bentley, Group Director Clients & Strategy at Propeller adds:

“It’s a privilege to be working with the UK’s fastest-growing media business and publisher of such iconic titles. We look forward to helping them build their reputation and growth among brands, agencies and talent.”