Propac Agency

Plano, United States
Founded: 1987
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Propac Agency Wins Chief Marketer 200 List Third Year in a Row

by Stephen Sapka

9 December 2019 16:26pm

Full-service marketing agency Propac has been chosen as one of Chief Marketer’s best brand engagement and activation agencies for 2020. This is the shop’s third consecutive year on the magazine’s Chief Marketer 200 list.

Each year, the editors of Chief Marketer name 200 U.S. agencies across 11 product categories and marketing specialties. The full list of winners can be viewed here.

Propac Agency has been developing high-quality brand activation programs for more than 25 years for clients that include PepsiCo and Frito-Lay North America. The shop specializes in developing and executing national and retail-specific marketing programs that engage buyers, and is an expert at delivering strong, consistent client messages through integrated marketing campaigns that include activations and digital and experiential media. From big stunts to intimate events, the goal is to create experiences that engage customers and grow relationships.

Propac also has its own warehouse, so it’s able to offer more services—such as printing, kitting, and fulfillment—which translates to more benefits to clients than most traditional agencies.

Recent programs include an extension of Bubly’s national Super Bowl campaign starring singer Michael Bublé. In it, “é” stickers were added to 6,000 cans of Bubly in Atlanta, Boston and Los Angeles stores and product was sampled. For Cheetos Find 4 at 7-Eleven, the agency created a Cheetos-branded AR game and placed it within the retailer’s mobile app; game winners earned 7-Eleven rewards points—and all users were able to superimpose Cheetos mascot Chester’s ears and shades onto their selfies. Propac clients include Borden Dairy, Dean Foods, Frito-Lay North America, Interstate Batteries, and PepsiCo.