Why call tracking is vital for Hiscox - ResponseTap

ResponseTap is now a vital tool for insurer Hiscox. Find out why. 

Why call tracking is vital for Hiscox

Project Clients: Hiscox

Specialist insurer Hiscox needed a call tracking tool to gain a true picture of marketing performance. We spoke to Digital Insight Analyst Aytug Ozeli at Hiscox's London offices.

Watch the video and discover how ResponseTap helps Hiscox:

- Improve the customer journey

- Understand the true value of marketing ROI

- Make decisions based on channel, thanks to having the bigger picture of performance.

"Without ResponseTap we would have a gap in offline via online insight... And that is why it is vital for us." Aytug Ozeli, Hiscox.