Creative Sponge

HiTech GP: branding and website design/build - Creative Sponge

HiTech GP: branding and website design/build

Project Clients: HiTech GP

We have worked with this European FIA F3 race-winning motorsport team for the past five years, delivering a number of projects including brand identity, web design/build, print collateral, social media, filming and photography. We’ve also designed and built a website for one of the team’s race drivers and produced edited video content from European test days.

Off the back of the team’s continued on-track successes and the business’ expansion into two new areas of the sport (HiTech Technologies and HiTech Performance), we proposed the design and build of new website to best promote all that HiTech GP offers.

The highly optimised new site is very visual, dynamic and high energy. There is now greater emphasis on user engagement with lots of interactive elements. A unique CMS system enables the team to upload race weekend gallery images quickly and easily, keeping their fans up to date and happy! The team will shortly be investing in a content delivery network on their server.