Securitas LEAD Augmented Reality Brochure - Engine Creative
Securitas LEAD Augmented Reality Brochure
As one of the world’s largest security providers with a global team of over 330,000, Securitas differentiate themselves in the market by focussing purely on security services and by investing heavily in their Protective Service Officers (PSOs).
Engine Creative developed an augmented direct mail experience which enabled Securitas customers to bring the PSOs to life using AR, showcasing the brand’s point of difference (their highly trained personnel) in a unique and interactive way.
Users simply scan pages from the brochure to reveal ‘virtual PSOs’ introducing the Protective Services offered by Securitas. Users can then interact with the 3D AR environment to click through to additional video content.
The augmented reality brochure is the first of its kind in the security sector and additional AR experiences are being planned by Securitas to capitalise on this innovative first-to-market solution.
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