Rawnet

Ascot Racecourse: The Ascot App delivers a raceday experience like no other - Rawnet

Ascot Racecourse: The Ascot App delivers a raceday experience like no other

23/01/2018
Project Clients: Ascot Racecourse

Acquiring customer data has always been a challenge for Ascot Racecourse due to the fact that tickets are often purchased as part of a group booking, meaning that on average they only capture information on 1 in 6 event attendees.

Rawnet’s brief was to provide race-goers with an essential reason to engage personally with Ascot Racecourse, ensuring customers' data was retained for future marketing opportunities while providing visitors with a meaningful reward for parting with their personal details.

See the full case study here.

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