Critical Mass

Jack Daniel's: Bourbon brands track mats with Mat Dock - Critical Mass

Jack Daniel's: Bourbon brands track mats with Mat Dock

08/01/2018
Project Clients: Jack Daniel's

To connect young, music-loving Jack Daniel’s fans to the brand’s storied rock ‘n’ roll heritage, we created a robust music platform that celebrates established artists and emerging talent through a comprehensive campaign encompassing live performances, an interactive fan contest, cross-platform site experience, rich videos and an entirely new way to download music.

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