Turning the page (into a story) - Kualo - Passion Digital
Turning the page (into a story) - Kualo
Mission: As a green webhosting company Kualo are on a mission to reduce the carbon footprint left behind by brands through their digital efforts. To achieve higher rankings for their services, link-building was vital.
Opportunity: How often do you come across something broken you‘d rather not fix? While exploring creative link-building strategies, we came across Kualo‘s highly engaging Space Invaders 404 page that wasn‘t shouted about. We took on the shouting (and helped audiences discover a discount code).
Results: 40 contextual links complementing Kualo on the creativity behind its 404 page.