How OFFICE reconnect with their hottest prospects to help them buy their dream shoes! - SaleCycle
How OFFICE reconnect with their hottest prospects to help them buy their dream shoes!
OFFICE identified Cart abandonment as one of their biggest challenges with an average abandonment rate of 75% in the industry. They soon realized they needed a medium to reconnect with their hottest prospects and offer them the opportunity to buy those shoes they were just dreaming about (hovering over).
By using the split-testing module within the SaleCycle platform to test different subject lines and sending times (varying times from 2 hours after abandonment down to 30 minutes), OFFICE was able to find the highest performing blend of creative and timing.
With an open rate of 37% and 25% conversion to click rate, the CRM Manager at OFFICE was soon walking with a spring in his step as were the many happy customers who reconnected to buy their dream pair of sneakers.
Learn more about the OFFICE story and See the creatives that got them these fabulous results here.