Feelunique.com: expert SEO consulting combined with killer content drives 198% increase in organic traffic - Builtvisible

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Feelunique.com SEO Visibility (source: Searchmetrics)

Keyword research for Feel Unique

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Feelunique.com: expert SEO consulting combined with killer content drives 198% increase in organic traffic


The challenge

Feelunique has risen to become  Europe’s largest online retailer of premium beauty products over the past decade by stocking a comprehensive range of skincare, haircare, makeup and fragrance products from over 500 brands.

Online beauty is a hugely competitive field; to compete for customers with established high street brands, Feelunique had to become easier to discover and more visible online. Which is why they hired us in 2012 to help improve their organic traffic and revenue through search.

The strategy


Builtvisible undertook a full SEO and content audit to determine what was working and where the chinks in their online armour lay. Our research also extended to seasonal projects, reviewing strategies for maximising SEO in the lead up to Christmas.

Technical consulting

Feelunique faces the ubiquitous online retailers challenge of scaling the site without negatively impacting crawl efficiency. Our technical SEO work has included in-depth technical audits, regular ‘quick wins audits’ and mobile SEO consulting.

Content marketing & link building

Maintaining Feelunique's organic visibility means developing a constant flow of high quality links to the domain. With coverage on the likes of The Stylist, Metro and Cosmopolitan, our content has delivered both great brand awareness and strong links for SEO.

By monitoring brand activity and responding immediately to any opportunities, the domain has been strengthened further by converting non-linked brand mentions into links to the domain.

The results

First six months of 2015 compared to the same period in 2012:

  • 198% increase in organic traffic
  • 41% increase in revenue via organic
  • 356% increase in organic visibility
  • 174% increase in pages driving organic traffic