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Running brand Brooks picks PrettyGreen as retained consumer PR agency
February 3, 2020
PrettyGreen has been selected as UK PR Agency to promote Brooks Running shoes and apparel for 2020.
PrettyGreen has won a three-way competitive pitch to handle Brooks Running’s press office and activate a campaign around the brands ‘Run Happy’ philosophy in 2020.
Over the course of the year PrettyGreen will support a number of new launches for Brooks as well as manage an ongoing press office to bring to life Brooks mantra of ‘Run Happy’. PrettyGreen will also operate a reactive newsroom alongside the Brooks influencer programme with a 12-month calendar of activity.
On top of the press office management, Pretty Green will implement a series of press events throughout 2020 to demonstrate why Brooks is the go-to brand for runners’ needs.
PrettyGreen Head of Communications Lucy Mart said: ‘We are really excited to be working with Brooks. A respected brand that has truly innovated in running with such a unique personality and point of view. PrettyGreen is passionate about sport so to be able to become part of the Brooks team is a real win for us.”
Brooks Marketing Manager EMEA Region North Claire Butters said: “PrettyGreen not only delivered a really strong response to the brief, but showed us a genuine love for the run and enthusiasm for our brand - when the creative idea comes from being on a run, then you know you’re on to a good thing! We are excited to welcome them to the Brooks family and are looking forward to creating brilliant work with them.”