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PR Agency PrettyGreen Appoints Former Xbox EMEA PR Lead To Drive Tech And Gaming Team

by Lucy Mart

19 May 2020 16:32pm

PrettyGreen, the independent, award-winning PR agency for PR Less Ordinary has appointed Luke Jackson-Smart as an Associate Director to lead the company’s consumer tech and gaming team.

Luke has a mix of agency and in-house experience across a variety of well-known consumer brands. He was previously EMEA PR Lead at Xbox where he oversaw 21 active markets and led PR strategy on key European events like Gamescom.

Prior to his time at Xbox, Luke spent six years at Edelman where his client portfolio included technology giants Microsoft & HP. While at Edelman, he was also seconded to Dixons Carphone as Consumer PR Manager for Carphone Warehouse. Other clients Luke has worked for during his career include Unilever, Johnson & Johnson, Mondelez, Riot Games and NVIDIA.

At PrettyGreen, Luke will run the consumer tech, gaming and sports team which includes Nintendo and Three Mobile UK. He commented: “I’m thrilled to be joining an innovative and forward-thinking agency, working on brands that I’ve admired for a long time. My first day working with the PrettyGreen team was also the first day of the UK lockdown, meaning that I have unfortunately only met most of my colleagues through Zoom calls. However, even without being in the office, one of the first things I noticed about the agency is the unique collaborative culture and friendly team atmosphere – they are a great bunch! I’m optimistic for the future and excited to be supporting the team in the brilliant work they do.”

Lucy Mart, Communications Director at PrettyGreen said: “Luke’s CV speaks for itself - he brings a wealth of experience to the team having been both agency and client side as well as working across local and international markets. Luke joins PrettyGreen at an unprecedented time but has immediately made his mark on our business, driving and growing our consumer, tech and gaming offering. His impressive experience and nous are already shining through, he’s been a brilliant addition to the team."

PrettyGreen is an Independent, Award Winning Agency for PR Less Ordinary. PrettyGreen believe's PR is at the heart of creative marketing and works with clients that passionately embrace the power of creative content, earned media and influence to drive brand fame. ​

PrettyGreen is the chosen agency partner of some of the world’s most revered brands and innovators including Nando’s, Three Mobile, Nintendo, Snapchat, Proctor & Gamble, Audible, Diageo, Disney, Hasbro & John Lewis. ​


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