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Bother picks PrettyGreen, Uncommon and Wax/On as cross functional marketing team

by Kate Gard

September 1, 2020

Bother, the new digital first retailer of essential items that is on a mission to save consumers and the planet from household shopping, has picked PrettyGreen to work alongside Uncommon and Wax/On to be its cross functional marketing team.

The cross-functional team are driving an integrated soft launch campaign this autumn followed by a hard launch in the new year.

Ripping up the rule book, Bother took an innovative approach to the client and agency dating dance by enabling pitching agencies to win based on their strategic approach, rather than embarking on the traditional pitch process. The multi-disciplined creative team can now truly collaborate to create an effective launch campaign.

The independent, award-winning creative agency for PR Less Ordinary, PrettyGreen, won the brief thanks to its disruptive and brave strategic approach to swerve the ‘Big Shop’ bringing to life Bother’s purposeful positioning, intelligent curation and unique selling personality. The retailer will benefit from the agency’s range of specialisms including planning, PR, studio, influencer and experiential with its sister events agency, The Producers.

PrettyGreen is passionate about start-ups and innovative brands. It's founder and CEO, Mark Stringer, has founded brands such as La Maison Fontaine, an absinthe, and most recently Skoot, a new ride sharing app for friends.

Bother’s founder, Douglas Morton, said: “PrettyGreen impressed thanks to their strategic approach as well as their creativity and insight of working with start-ups. We want to break the mould and create an engaging launch campaign with an authentic integrated client and multi-agency team.

Emma Grace, Chief Strategy and Creative Officer, said: “Bother has landed in the market at the perfect time, the first to provide a digital, convenient and environmentally friendly alternative to shopping for household essentials. We hugely value Bother’s approach to the pitch process and are extremely excited to have the opportunity to create a truly collaborative and integrated PR driven marketing campaign to raise awareness and drive consideration for this disruptive retailer.”


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