PrettyGreen

We are PrettyGreen. An Independent, Award Winning Agency for PR Less Ordinary ​

London, United Kingdom
Founded: 2008
Staff: 40
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Nando's Global
Nando's UK
Nintendo
Weight Watchers
Audible
Three Mobile
Socios.com
Tough Mudder
Hasbro
SMARTY

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Three – Driving fame & excitement around 5G in a cluttered market

Three x Central St Martins: The 5G Mixed Reality Catwalk

Business Challenge: Demonstrate that Three is leading the 5G race.

Objectives:
1. Bring the possibilities of Three’s 5G to life in a real world situation that will resonate with the everyday consumer

2. Exceed all the noise secured by Vodafone’s hologram stunt and EE’s Canary Wharf launch whilst also taking the brand ‘out of category’ into top tier consumer lifestyle press

Strategy: Visually showcase the power of 5G using the collision of mixed reality utilising a familiar and mainstream industry such as fashion to demonstrate its potential in a real life situation.

Solution: Coupled with the latest tech and Internet of Things (IOT) innovation driven by 5G, we created a world first, and a newsworthy, culturally relevant tech story. Only made possible with the speed and power of Three’s 5G, the front row were treated to a dramatic display of interactive, 3D animations including lightning bolts, tiger heads and laughing skulls – all inspirations from the mind of young designer Gerrit Jacob’s collection – and appearing in real-time as the models walked up and down the catwalk through Magic Leap headsets.

Results: 161 pieces of coverage, 700 people experienced the mixed reality catwalk, 20.4 million social impressions, Average engagement rate of 3%, 2 billion editorial reach, 4.5 million social reach and 6.9 million influencer reach

Business Impact: 70% share of voice vs competitors (who all went out with 5G news) in week of activity

Tags

Media Relations
Content
Content Creation
Technology PR
Entertainment Marketing
Fashion Show
Mobile Marketing
5G
Influencer Marketing
Influencer
Celebrity
PR Agency
PR Campaign
PR Strategy
PR stunt

Clients

Three Mobile