PrettyGreen

We are PrettyGreen. An Independent, Award Winning Agency for PR Less Ordinary ​

London, United Kingdom
Founded: 2008
Staff: 40
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Skills
PR
PR and SEO/Search
PR Stunts
Content
Content Agency
Content Creation
Experiential
Experiential Marketing
Experiential Campaigns
Integrated Communications

and 15 more

Clients
Nando's Global
Nando's UK
Nintendo
Audible
Three Mobile
Hasbro
SMARTY
Disney UK
snapchat
Pantene

and 2 more

Sector Experience
Public Relations
Consultancy
content marketing
Content Creation
Experiential events
Experiential Marketing
experience innovation
Sports Marketing
Sports & Leisure
sports and technology

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SMARTY: Explaining a brand proposition in an interesting way

by Lucy Mart

BUSINESS CHALLENGE: Grow SMARTY customer base

COMMS OBJECTIVES:

1. Increase consumer awareness of SMARTY 2.Position SMARTY as the ’Simple and Honest’ mobile brand 3. Drive people to Smarty.co.uk

STRATEGY:

Align with a culturally relevant conversation to drive mass awareness of what the SMARTY brand stands for – Simple and Honest Mobile

SOLUTION:

SMARTY gave the UK back the beer they've been missing out on due to overpriced pints.​
Using the lowest average cost of a pint in the UK as a base rate, we served the UK’s first Simple, Honest SMARTY Pint - a beer glass that added the additional beer each region is owed for their money spent.
Top of the unfair scale was London so we headed there first with our SMARTY Mobile Bar!

RESULTS:

27 pieces of coverage earned, SMARTY Pint glasses gifted to 40 media, 176 people joined us for a SMARTY Pint on the Southbank from 5 – 7pm on 21st Nov.

6,395 Facebook engagements at a cost of £0.03 per engagement

224 social shares of earned media coverage

Event footfall of approximately 11,000

Over 1,900,000 opportunities to see the campaign on social organically

Earned media coverage reached over 280m people

Tags

PR
PR Agency
PR Amplification
PR Campaign
Event agency
experiential
creative
Content
Content Creation
Media Relations
Influencer PR
Influencer Marketing
Influencer
Branded Content

Clients

SMARTY