PrettyGreen

We are PrettyGreen. An Independent, Award Winning Agency for PR Less Ordinary ​

London, United Kingdom
Founded: 2008
Staff: 40
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Skills
PR
PR and SEO/Search
PR Stunts
Content
Content Agency
Content Creation
Experiential
Experiential Marketing
Experiential Campaigns
Integrated Communications

and 15 more

Clients
Nando's Global
Nando's UK
Nintendo
Audible
Three Mobile
Hasbro
SMARTY
Disney UK
snapchat
Pantene

and 2 more

Sector Experience
Public Relations
Consultancy
content marketing
Content Creation
Experiential events
Experiential Marketing
experience innovation
Sports Marketing
Sports & Leisure
sports and technology

and 7 more

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Nando’s Cookalong

by Jasmyn Nagar

Business Challenge

Maintain relevance and drive engagement amongst Nando’s fans whilst restaurants were closed.

Objective

Through influencer marketing, use Nando’s unique network of celebrity supporters, who coincide with their values and brand strategy, to bring a taste of PERi-PERi and unbeatable entertainment to fans during lockdown.

Strategy

Reveal some of the restaurant’s most iconic PERi-PERi recipes via. a celebrity cook-along series and virtual event marketing.

Solution

With our creative agency hats on, we launched Nando’s Bring the Heat Home, a six-part cook-along series hosted on Nando’s IGTV and fronted by a handful of well-known celebrity faces. From Premier League footballer Jesse Lingard to award-winning choreographer Sherrie Silver, each week saw a different guest take on Nando’s Head Chef – Tim Molena, by cooking up their favourite PERi-PERi dish.

We also saw a number of Nando’s fans get in on the action, cooking along with the famous faces at home, and sharing their make-shift meals across social media.

Results

70+ pieces of coverage, 1.3b online readership, 3.19m estimated coverage views, 124k social shares, 76 average domain authority, 58 social posts, 20.27m social reach

Tags

Food & Drink
Restaurant Marketing
restaurant
PR Agency
creative agency
Influencer Marketing
Influencer
Celebrity
Instagram
social media
Virtual Events
cooking

Clients

Nando's