Maintain relevance and drive engagement amongst Nando’s fans whilst restaurants were closed.
Through influencer marketing, use Nando’s unique network of celebrity supporters, who coincide with their values and brand strategy, to bring a taste of PERi-PERi and unbeatable entertainment to fans during lockdown.
Reveal some of the restaurant’s most iconic PERi-PERi recipes via. a celebrity cook-along series and virtual event marketing.
With our creative agency hats on, we launched Nando’s Bring the Heat Home, a six-part cook-along series hosted on Nando’s IGTV and fronted by a handful of well-known celebrity faces. From Premier League footballer Jesse Lingard to award-winning choreographer Sherrie Silver, each week saw a different guest take on Nando’s Head Chef – Tim Molena, by cooking up their favourite PERi-PERi dish.
We also saw a number of Nando’s fans get in on the action, cooking along with the famous faces at home, and sharing their make-shift meals across social media.
70+ pieces of coverage, 1.3b online readership, 3.19m estimated coverage views, 124k social shares, 76 average domain authority, 58 social posts, 20.27m social reach