Driving relevance & credibility for Nando’s via an ongoing advocacy programme.
Business Challenge: Remain the UK’s no. 1 restaurant brand in an increasingly competitive marketplace.
Objective: Continue to drive relevance & credibility with a 16-24 year old audience.
Strategy: Fan the flames of authentic love for the Nando’s brand and fuel the world of popular culture with PERi-PERi chicken.
Solution: For the past ten years we have worked with Nando’s to create and manage the High Five programme – an exclusive list of high profile influencers that are continually celebrated and rewarded.
Be it Ed Sheeran’s ode to Nando’s (Nando’s Skank) or ASAP Ferg devoting an entire song to the brand, Nando’s cultural cache has been earned through an influential network of artists and its ongoing commitment to supporting emerging talent.
Results: 700 pieces of coverage in the last five years, over 100k coverage shares, 7.5 billion reach over the past 5 years