PrettyGreen

We are PrettyGreen. An Independent, Award Winning Agency for PR Less Ordinary ​

London, United Kingdom
Founded: 2008
Staff: 40
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Skills
PR
PR and SEO/Search
PR Stunts
Content
Content Agency
Content Creation
Experiential
Experiential Marketing
Experiential Campaigns
Integrated Communications

and 15 more

Clients
Nando's Global
Nando's UK
Nintendo
Audible
Three Mobile
Hasbro
SMARTY
Disney UK
snapchat
Pantene

and 2 more

Sector Experience
Public Relations
Consultancy
content marketing
Content Creation
Experiential events
Experiential Marketing
experience innovation
Sports Marketing
Sports & Leisure
sports and technology

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Launching Hasbro’s Advocacy Programme

by Jasmyn Nagar

Last year Hasbro challenged PrettyGreen to create a fame-driving advocacy programme to encourage authentic brand advocacy with mega celebrities who have a genuine love for boardgames.

The question we set ourselves was – “we know there’s a host of famous boardgame fans out there, how can we kickstart a network to stimulate a two-way connection with them?”

Our response was a tactical approach to personalise gifting to foster authentic relationships with some of the UK’s biggest names in entertainment.

We put our creative agency heads on and established a network of 10 Hasbro VIPS (Very Important Players) – a community of well-known boardgame fans selected for their relevance and authenticity to the audience. From Ferne Cotton, through to Candice Brathwaite, Adam Thomas and Rylan – a whole host of celebrities graciously accepted the opportunity to be a part of Hasbro’s squad and received a bespoke gaming unit with name personalisation and a customisable wheel to help lucky players decide (which of the six Hasbro Classic games to play!)

The content was packaged in recyclable wrapping with POP bakery treats and a welcome letter, the Hasbro VIP welcome packs were sent out just ahead of the Christmas holidays to encourage celebs to get competitive with a family games night and share the fun on social.

Hasbro received a load of credible brand love as a result of activity with 13 posts reaching an estimated 7.5 million people across a key purchasing period.

Not only that, by aligning its brand strategy throughout the campaign, a two-way connection was galvanised with a community of genuine fans we can continue to nurture through our Hasbro Advocacy programme. Nice work team!

Candice Brathwaite posted three in-feed posts playing with the personalised gaming units.

Tags

Family
lifestyle
Game
social media
Entertainment
Instagram
Influencer Marketing
Celebrity
boardgames
creative agency
Gift Packaging

Clients

Hasbro