PrettyGreen

We are PrettyGreen. An Independent, Award Winning Agency for PR Less Ordinary ​

London, United Kingdom
Founded: 2008
Staff: 40
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Skills
PR
PR and SEO/Search
PR Stunts
Content
Content Agency
Content Creation
Experiential
Experiential Marketing
Experiential Campaigns
Integrated Communications

and 15 more

Clients
Nando's Global
Nando's UK
Nintendo
Weight Watchers
Audible
Three Mobile
Socios.com
Tough Mudder
Hasbro
SMARTY

and 5 more

Sector Experience
Public Relations
Consultancy
content marketing
Content Creation
Experiential events
Experiential Marketing
experience innovation
Sports Marketing
Sports & Leisure
sports and technology

and 7 more

Less

Launching Animal Crossing: New Horizons as a must-have game for Switch

Business Challenge

Position Animal Crossing: New Horizons as the must-have game for core fans and accessible for casual gamers

Objective

Secure a broader spread of media coverage outside of the gaming and consumer tech space, with a focus on female lifestyle titles and influencers

Strategy
PrettyGreen engaged core fans of the Animal Crossing series and wider audiences by showcasing New Horizons to range of media and influencers. Also to secure features inspired by elements of the game including design and fashion.

Solution
Our plans to host an event on a private island could not go ahead due to social distancing. Instead, the robust Nintendo press office identified the right media, influencers, celebrity talent and community members to get hands-on with the phenomenon that is Animal Crossing.

The title was gifted to a variety of media across gaming, tech and lifestyle press, as well as influencers and high profile talent – encouraging them to follow the government guidelines, by staying indoors and playing games. This led to features across gaming media and mainstream consumer titles such as The Sun, Mirror, Telegraph, Independent, GQ, Empire, Esquire, Cosmopolitan, Eurogamer, and a placement on the BBC News homepage.

We also secured a number of unpaid influencer and celebrity posts from the likes of actors Jodie Comer and Ncuti Gatwa, and heavyweight influencers Ali A and EmilyCanham.

Amongst a sea of memes and plenty of community excitement, Animal Crossing has stormed past other titles to take the top spot on the UK games chart. It has emerged as a new media channel for brands during lockdown.

Tags

gaming
Media Relations
PR
Influencer PR
Influencer Marketing
communications consultancy
PR Agency
public relations

Clients

Nintendo