PrettyGreen

We are PrettyGreen. An Independent, Award Winning Agency for PR Less Ordinary ​

London, United Kingdom
Founded: 2008
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Audible Stories

by Lucy Mart

Business Challenge
Provide value and entertainment for the whole of the UK during the Covid-19 lock down.

Objective
Following the closure of schools across the countries and sudden spike in home schooling, Audible wanted to be able to do its part to support the community.

Strategy
Leverage Audible's enormous content archive to become one of the first brands to provide families across the UK entertainment when they need it most.

Solution
Creating Audible Stories, a solution to the lack of entertainment caused by social distancing and school closures.

Audible Stories is a collection of hundreds of audiobooks that families could access completely free (these were usually behind Audible’s subscription pay wall).

Audible later announced that the much loved Harry Potter and The Philosopher's Stone was going to also be available in Audible Stories which proved to be very popular.

Results: 628 pieces of coverage live to date, 831.1k social coverage shares, Average DA of: 61, Online readership: 2.46bn, Print circulation: 3.42m, Links to the website include in coverage: 198, Estimated coverage views: 14.3m

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Content
AUDIO
Audiobooks
podcast
public relations
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editorial

Clients

Audible