THE STRATEGIC COMMUNICATIONS COMPANY, BUILT ON PURPOSE TO DO BUSINESS BETTER
This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more
Introducing ‘Igniting impact, accelerating sustainability’
February 21, 2023
We are delighted to announce we have launched our refreshed quarterly purpose and impact report.
Introducing ‘Igniting impact, accelerating sustainability’, A quarterly viewpoint on the mobility and fragility of esg today.
Here we take a chance to review what's new, take a view on the impact and what it means for you and your business.
The theme this quarter is accelerated accountability. Whether an organisation is built for change or building for change, communicating with transparency, accountability and consistency has never been so mission-critical.
The net is closing in fast. Focus is shifting from “greenwashing” (what you say) to “greenhushing” (what you don’t), new legislation in the EU requires large companies to disclose their societal and environmental impact and there’s increased media interest in the ‘internalities’ of business (unattended say-do gaps). All this while advances in AI, crypto and nuclear fusion bring new possibilities and quandaries into focus. All while dealing with sustained economic, social and geo-political pressures.
So how can we as communications professionals make sense of all of this without becoming overwhelmed? First, pause and take a breath! We suggest taking some time this quarter to map and triage the issues and expectations at play, challenge previous assumptions, and prepare for un-urgent items with the propensity to become urgent fast. For many of us, focus is the name of the game in 2023. However, we must always be mindful of what falls outside our gaze and be prepared to pivot.
We hope the examples highlighted in this report spark fruitful discussions as you embark on this journey.
Welcome the era of accelerated accountability!
You can download the full report here