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Orca Security and PMG Take on The Cloud in New Campaign
June 9, 2022
Orca Security and digital leader PMG are partnering to launch a new integrated campaign to break through the mundane world of cloud security. With a cinematic rallying cry, they’re flying viewers into a future protected by Orca Security.
With creative and media led by PMG, and directed by Nalle Sjöblad of Spark & Riot, the new campaign is the most ambitious yet from Orca Security, a cloud security start-up valued at over $1.8 billion, which has been quietly revolutionizing cloud security since 2019.
Now, they’re done being quiet, and they want to lead the category by letting tech and IT professionals know “The cloud is yours.” At a time when cloud security is a growing and complex challenge, the new campaign is about bringing empowerment and transparency to every business.
The campaign is running globally across video and content partnerships targeting CXOs, tech and IT professionals, along with search, social, high impact display, and programmatic. The campaign will be scaled using data, targeting and optimization customizations powered by PMG’s proprietary Alli technology.