The Drum appoints Pinpoint Media to develop content strategy

The Drum has recently partnered with Pinpoint Media to develop its awards content strategy as they expand their horizons globally

The Drum Awards is a global awards program that recognises best practice, the best companies and the best people from across the marketing and communications industry and Pinpoint Media have been tasked with the job of developing the program still further.

The Content Strategy team for Pinpoint Media will oversee the strategic team pulling on in-house resources such as data analysts, insight specialists and strategists.

Business development director Amy Green said: “I am really looking forward to working with the Drum and our Content Strategy department as we identify, build out and implement what will be a hugely beneficial and long-term strategy.”

Amy, who joined Pinpoint Media in January 2021 is currently building out PPMs London offices as the business invests heavily in new talent having seen a huge uplift from brands and businesses in the first quarter of the year within their content needs. When asked why Amy said: “It seems that while some brands have creative in house, a lot don’t have the harmony of strategic and data-led approach teamed with creative and production expertise.”

The partnership will see Pinpoint Media working closely with the Drum's marketing department as it analyses in depth the applicant’s journeys from where and why applicants engage with content through to how to widen the net of applicants based on the buyer’s journey, usage of current content and phasing of re-serving.

Lynn Lester, managing director of events for The Drum, said: “We are delighted to be working with Pinpoint Media, their approach and in-depth overview during the pitching process was impressive and we can’t wait to see what results we can drive with them onboard!”

Managing Director for Pinpoint Media Oliver Bruce said: “Developing a strategy as in depth as we do gives so much value to the client, we draw everything back to proving the return on the investment as fundamentally there’s no point in investing in content marketing if you’re not driving a positive ROI.”

To find out more about content strategy and data-led creative visit: www.pinpoint-media.co.uk