PinPoint Media

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Our pledge to a greener world

by Eleanor Hanwell

July 16, 2021

Here at PinPoint Media we are pledging our way to a greener world. This includes a plan to go carbon neutral by 2022 and starting the process of becoming a Certified B Corporation. We’re not completely eco yet, but have started our journey to a greener future.

Carbon emissions in the media industry

Media as an industry can be costly to the environment, from the equipment we use, to the amount of travelling we have to undertake, not to mention the amount of carbon that is created through watching a video or animation.

In fact watching online videos accounts for 60% of the world's internet traffic and generates 300m tonnes of carbon dioxide a year, which is roughly 1% of global emissions, according to French think tank, The Shift Project. This is because, as well as the power used by devices, energy is consumed by the servers and networks that distribute the content. Because of this, we think it is important to put measures in place to offset not just our impact on the environment as a business but also that of the projects we undertake.

Our plans to go carbon neutral

Like most businesses we have recycling separation bins in the kitchen, avoid single-use plastics wherever possible, use automatic lights around our office and promote sustainable methods of commuting. As part of our pledge we are looking into getting electric vehicles and purchasing more pool cars to offset individual travelling.

Although we are not fully back in the office (thanks Covid!) we are committed to flexi-working for the future and not just during the pandemic. This means that every member of the PinPoint Media team can work from home up to 2 days a week, which helps to reduce the amount the team are travelling to and from the office.

Equally, where possible we are trying to switch to Zoom meetings instead of travelling to face to face meetings. One study from 2012 found that video conferencing produced just 7% of the emissions of meeting in person, whilst another found “the impact of a car ride exceeds the impact of a video conference at less than 20km”.

Offsetting the carbon impact of our projects

This is a good start for our own carbon emissions but what about those for the projects we undertake? Well, we are working with Trees for Life to plant the number of trees required to offset each project we undertake. Whether that is a singe tree for a smaller project or 100's of trees for a project with a larger crew. We will be planting our trees annually once we know the number of projects we have produced and the amount of carbon we need to offset.

Managing Director and Founder Oliver Bruce said “Recognising the impact a business has to carbon emissions is the first step in slowing the damage already caused. We're now underpinning every project we facilitate by planting the respective amount of trees ensuring a project's footprint is offset totally. This is our promise to a better future”.

Situated in the Scottish Highlands, our grove is helping to preserve the UK’s biodiversity, ensuring that endangered species have more of their natural habitat available. The Trees for Life site has the capacity to offset 50,000 tonnes of carbon dioxide with each individual tree having the ability to absorb one tonne of carbon dioxide over its lifetime. Planting is a natural way to assist in the reduction of carbon dioxide in the atmosphere as through photosynthesis, trees absorb CO2 in order to produce oxygen and wood.

We are proud to be making this commitment to reduce our carbon emissions and offset any impact. You can keep track of our grove here and even visit the protected sites in the Scottish Highlands where our trees will grow and prosper.

Now when you choose to work with us, you not only cut through, stand out, and make an impact with your content but also stand up for sustainability and support our planet. Find out more about us via


carbon emissions
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