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SHIFT SESSIONS PODCAST: Episode 2: Mastering Martech Solutions

by Alice Dix

November 8, 2022

Learn how to master the latest marketing technologies and boost your marketing performance

In the digital world, marketers are increasingly investing in new tools and marketing technologies that promise to help them run campaigns more efficiently and connect with consumers more effectively.

But, as new PHD research reveals, more than half say they have little or no knowledge of what these tools can do.

So, how can marketers become more successful at using MarTech? How can they build a successful MarTech strategy? And who can they turn to for help?

To find out, we spoke with James Buckle, Chief Digital Officer at PHD – an experienced ‘MarTech Missionary’ who has helped global brands choose and develop technology strategies across their businesses.

In this 25-minute episode, Buckle explains:

Why we are about to enter the golden age of Marketing Technology How to choose the right MarTech tools for your teamHow to set the right KPIs to maximise returns on investment

Listen to ‘Mastering Martech Solutions’ below, or stream on Spotify, Apple, Amazon and Audioboom.


About The Shift Sessions

The Shift Sessions is a six-part podcast series from PHD.

In each episode, released weekly from 1 November – 6 December 2022, PHD’s Pollyanna Ward, Social Account Director, and marketing experts from PHD and the Omnicom Group, explore how and why the function of marketing is shifting, identify the new roles that will dominate teams in the future, and explain how to start building these capabilities today.

Read the launch announcement here.