boohooMAN launch second Quavo collaboration with first ever in-app game.

Manchester based online retailer boohooMAN, have launched the second collaborative collection with rapper Quavo, with their first ever video game– Go all the way, available to play via the boohooMAN app on iOS or Android devices.

Developed by Sheffield-based games studio Peek & Poke, the addictive game is based on an “endless runner” format. You control Quavo’s character, running over the rooftops of LA collecting coins and items from the boohooMAN x Quavo collection. Scoring points allows you to unlock promotions and prizes including a chance to win a t-shirt signed by Quavo himself.

“We’ve been working on gaming for a while and now seemed the perfect time to release whilst people are at home in need of entertainment,” boohooMan’s e-commerce manager Victoria Pearson said.

“It was also important to release the right quality of game that our users get value from and enjoy. Teaming up with Quavo was the perfect fit.”

Tim Cooper, company director at Peek & Poke explained: “We’re really proud of this first project with boohooMAN, it’s only recently launched and is already offering great engagement, app downloads and opportunities to connect with their audience. It’s enabled them to give their audience a little entertainment and a bit of fun during these challenging times.”

boohooMAN, chief executive Samir Kamani added: “We actually had to push back the release date of our new custom built ‘Quavo – Go all the way’ game due to the demand for the collection, we have a second collection drop being released 22nd May which will coincide with the game launch.”

“For us it’s about being innovative and giving narrative to our consumer demands – the game does just that!”