Paragon DCX

DCX is the agency and consulting arm of the Paragon Group. We combine the power of data with compelling creative and digital technology to help brands connect better with their customers to deliver better outcomes. We help brands do business, better.

London, United Kingdom
Staff: 250
Strategy & Planning
Products & Platforms
Data & Analytics
Marketing Activation
Content & Concepts
Single Customer View
Digital Consultancy

and 20 more

Comic Relief
Coventry Building Society
Pepper Financial Services
Greene King
Goldman Sachs
Great Western Railway
First Group
Arriva Bus
Aviva Investors

and 16 more

Sector Experience
Financial & Professional Services
Transport and Logistics

and 5 more


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Paragon DCX wins 2022 Acquia Engage Award for Best ROI

by Huw Waters

October 5, 2022

We're delighted to announce that Paragon DCX is a winner in the 2022 Acquia Engage Awards for Best Return on Investment (ROI) for our work with Northern.

The Acquia Engage Awards recognise the most outstanding digital experiences that organisations around the world are building with the Acquia Open Digital Experience Platform (DXP), including Drupal Cloud, Marketing Cloud, and Widen.

This year’s competition attracted a record 120 entries. Each submission was presented to a panel of respected digital experts, who evaluated them on functionality, integration, performance, user experience, and other criteria.

“Showcasing the most impressive digital experiences, across industries and geographies, is a highlight of Acquia Engage,” said Mike Sullivan, CEO of Acquia. “Each customer’s story demonstrates the impact that creatively designed and thoroughly executed digital experiences can have on customer engagement and organizational performance.”

DCX worked with Northern to:

· Radically improve the digital customer experience.

· Provide ways for customers to get the information they need more easily.

· Make Northern a brand that connected and resonated with its audience again.

· Support the recovery of traffic lost during the Covid-19 pandemic, whilst offering more paths to purchase and allowing the quick development of promotions.

Within 6 months, the new website, built on Acquia, delivered an impressive improvement with 100,000 new customers, a 25% increase in transactions, and a 43% uplift in revenue.

Commenting on the win, Peter Paterson, Managing Director at DCX, said: “As an agency, our aim is to help brands do business, better. Winning an award for best return on investment certainly proves that we deliver what we promise.”

“Northern operates the most stations out of any train operating company in the UK. It’s a complex business. Their new website provides customers with a seamless, simple, and rewarding digital journey that’s personalised to their needs and uses technology efficiently and effectively. And the results speak for themselves. We’re delighted that our team of Acquia experts has driven such gains for Northern – all kudos to them.”

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open-source Drupal at its core, the Acquia Open DXP enables marketers, developers, and IT operations teams at thousands of global organisations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.


Paragon DCX